Communities are where people with special interests congregate. If you add valuable relevant information you will gain attention and probably even a number of the "right sort" of followers. It's all about adding value!
2. Use Keywords that are Relevant to Your "Core Message" or Business
This goes for posts with hash tags and your profile page. Lets face it if you are talking about "stuff" then that "stuff" needs to be mentioned and mentioned a few times. Talking of stuff don't try "stuffing your posts with keywords" that's a Google sin.
3. Be consistent with your posts
Stay on topic, being consistent in what you are talking about is very important. Sure you can add a little personal stuff every now and then however don't constantly swap topics. If people read your posts about say "career success" they are not going to stay with you if you do a whole bunch of posts about how to cook a chocolate cake. If you have different interests use your relevant circles to post on different topics.
4. See Google+ as a "means to an end" not an end in itself
Many people chase the number count in G+ (and other social media) as if it is some sort of prize or competition. It's not. Google plus is just a tool to direct people to the stuff you actually own whether it be a blog or a product.
5. Comment on your other’s posts
Successful social media operation is personal and about well managed interactions. One of the best ways to get in front of others (particularly influential others) is to intelligently comment on their posts.
#RichardTownsend #SocialMedia #careersuccess